SAVE GIRL CHILD 1098 In 1996, CHILDLINE India Foundation (CIF) launched CHILDLINE, the country's first toll-free tele-helpline for street children in distress. Beti Bachao, Beti Padhao (translation: Save girl child , educate a girl child ) is a personal campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls . The scheme was launched with an initial funding of ₹100 crore (US$14 million).